MINI USA has introduce a new MINI road assist mobile application for iPhone and select BlackBerry users. Developed by Allstate Roadside Services, its a free app to MINI owners that allows access to roadside assistance with the touch of an icon. The app connects users to roadside assistance while automatically supplying the service provider with all relevant information about the vehicle, most importantly, its exact location.

“MINI owners appreciate technological innovation and will welcome the additional peace of mind that comes from having fast, easy access to the free roadside services provided during their warranty period,” said Jim McDowell, Vice President MINI USA.

New MINI road assist mobile application also has a utilizes GPS technology, pinpointing a caller’s location to help customer service representatives identify the nearest available service provider and communicating their exact location. Once service is confirmed, the mobile app delivers the driver with the service provider’s name, an estimated time of arrival and an automated service follows up to ensure the issue has been resolved. [bmwblog]